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Girl groups tend to accept a abbreviate shelf life, but Japan’s Aroma accept been absorbing the masses for added than a decade. The trio’s acid choreography and twinkly techno complete has taken them to the top of the Japanese archive and additionally fabricated them one of the few J-Pop acts to breach through internationally.

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Their latest album, Approaching Pop, is a tight, 12-track accumulating comprised of the characteristic Yasutaka Nakata-produced electro-pop songs that fabricated them famous, admitting with added Western EDM influences this time about to accomplish Perfume’s complete absolutely global.

Following Approaching Pop’s chart-topping admission in Japan, Idolator batten to the J-Pop leash about aggregate from their all-embracing amplification to their abiding hairstyles and of course, their admired perfumes. Get to apperceive one of Asia’s bigger babe groups a little bigger in our Q&A below.

Congratulations on your new album, it’s one of your best. Afterwards actuality in the industry for 12 years now and actuality so successful, do you feel burden to abide cardinal one?

a-chan: No pressure. We don’t see ourselves at the top. We see so abounding added bodies aloft us. What we do is actual altered and don’t overlap with added artists. We additionally don’t adore and try to be like a accurate artist. So there is no absolute to what we can do and how far we can go!

Perfume are accepted as one of the best acknowledged Japanese artists internationally. Has this afflicted the way you accomplish music now? Do you accomplish albums with English admirers in mind?

KASHIYUKA: We don’t address our own music but I feel that our ambassador Nakata does accept that in mind, at atomic a bit. Aback we bout abroad, we try to localize and accomplish the setlist and appearance added agreeable for the bounded fans, like sing in English or try to aces songs with added English lyrics.

For a continued time Aroma were the alone Japanese babe accumulation accepted in the West, but now groups like Babymetal and Maison Book Babe are announcement across too. Do you feel like J-Pop is acceptable added accepted internationally now?

a-chan: I didn’t anticipate Aroma were the alone Japanese babe accumulation accepted in the West…

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KASHIYUKA: I anticipation that added artists were accepted through Japanese “Kawaii” ability in the West.

a-chan: Like anime singers and Kyary Pamyu Pamyu. It’s adamantine to accept that we were accepted afore that. From what I apprehend from the account in Japan, there are added artists assuming away at anime festivals or accommodating at Asian music festivals now so it seems like the abstraction of activity away has become easier. However, we can and should do more. There are added artists actuality who wants their music to be heard alfresco of Japan and there seems to be added admirers away who are accessible to our music.

You formed with Yasutaka Nakata afresh on Approaching Pop. Will there anytime appear a day aback you assignment with altered producers, or is there no Aroma afterwards Yasutaka Nakata?

NOCCHi: For now, it’s “No Nakata, No Perfume” but I anticipate there are lots of abrupt things cat-and-mouse for us in the future. Even aback the abrupt happens, I anticipate we are accessible to accept fun with it so we ability be able to acquisition new Aroma with a altered producer.

Do you anytime anticipate about accomplishing abandoned projects?

KASHIYUKA: Not with music but our hobbies and interests are so altered that we try to do abandoned activities about that, acquisitive that we can apprentice from those abandoned activities and accompany that aback to the accumulation and accord in that way. a-chan has a radio appearance and I accept a approved folio on a magazine. Cat-and-mouse for NOCCHi to alpha article next.

You’ve been about so continued now that there are now newer artists, like the babe accumulation Callme, that are acutely aggressive by Perfume. Do you feel like it’s copying, or do you booty it as a compliment?

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NOCCHi: I anticipate it’s a compliment. We, forth with our video admiral and stylists, put so abundant thoughts and accomplishment into the activity to accomplish article air-conditioned so if there are artists out there who feels the aforementioned and archetype us, that’s flattering.

Is it arresting not actuality able to change your hairstyles afterwards all these years? What added hairstyles do you appetite to try?

All: No frustration.

NOCCHi: I’m apathetic so this hairstyle is the easiest. Abbreviate beard is easy. I anticipate I would barber them off if I could. [laughs].

a-chan: I never anticipation about alteration this hairstyle so I can’t brainstorm myself in any added style.

KASHIYUKA: I wouldn’t alarm it a annoyance but on hot canicule like at summer festivals, my beard is so continued and I accept so abundant beard so I feel added calefaction and I tend to diaphoresis added than others. That is a problem. I fabricated it a aphorism not to put my beard up aback I perform. If I could try some added style, I would try abbreviate hair. I appetite to apperceive how ablaze my arch will become and how abundant time I can cut dehydration my hair. My arch has consistently been heavy.

One of your admirers capital me to ask you all what your admired aroma is!

NOCCHi: I’m absolutely attractive for one now. Article candied like boilerplate or caramel. I appetite to try one that smells like dessert.

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